Landal introduces its new brand with a large-scale campaign
Amsterdam, December 2025 - Landal launches its new campaign with a clear message: ‘You Need This’. At a time when daily life feels increasingly full and busy, Landal highlights the importance of consciously stepping back and making space for what truly matters. The campaign rolls out in the Netherlands from 22 December 2025.
Background
Following the merger of Landal GreenParks and Roompot, Landal now offers the largest and most diverse range of holiday breaks in nature in Europe. Guests, couples, families and friends experience a true home away from home at Landal’s unique resorts, located in the heart of nature.
With its new brand identity, Landal highlights the diversity of its offer, tailored to different needs and moments. From boutique resorts to parks with extensive facilities. From luxury holiday homes to cosy chalets. Landal helps everyone find a place in nature to step back, relax, recharge and be together, all year round.
The full rebranding will be completed in 2026. The new logo, the pause icon, and the wider brand identity are already visible at more than 120 resorts and will expand to over 260 resorts across nine European countries.
Making space for real needs
Life can be hectic: Full diaries, expectations from all sides, little room for your own needs. What people truly need is time and attention for what matters most. At Landal, the options to do exactly that are endless.
‘You Need This’ highlights the importance of pressing pause from time to time.
The campaign shows recognisable moments that remind people to make space for what they really need. Landal understands these human needs and, with its wide range of accommodation types, resorts and destinations, is the ideal host for a holiday break in nature.
The campaign
The campaign will roll out across digital channels, television, cinema, social media and outdoor advertising. It will also be visible through Landal’s own communication channels.
Quote
“For the first time, our new brand truly comes to life in consumer communication. The new brand identity perfectly captures what we offer our guests, and this campaign shows why that matters. ‘You Need This’ invites people to consciously press pause and make time for what is really important,” says Monique Gerner, Senior Marketing Director at Landal.
Factsheet
- Campaign: You Need This
- Launch: 22 December 2025 (NL)
- Channels: TV, cinema, online, OOH, social media
- Insight: Daily life often leaves little room for rest, attention and genuine connection with each other and with nature
- Brand thought: Consciously pressing pause and making space for what truly matters
- Context: One strong Landal brand after the merger, with more than 260 resorts in nine countries
- Symbol: New logo inspired by the pause icon
About Landal
Landal is the new brand resulting from the merger of Roompot and Landal GreenParks. It is a leader in wide ranging holidays and accommodations in Europe. As a professional and innovative host, Landal offers every guest unforgettable holiday experiences in more than 23,000 highly varied accommodations at more than 260 beautiful holiday locations in 9 countries.
With a great diversity of destinations, accommodation types and holiday options, Landal offers something special to suit every preference and budget, from beach houses to designer villas, and from glamping to beautiful lodges and luxury chalets. This gives the annual 6 million guests an unprecedented number of holiday options, and in all seasons.
Driven by the purpose "We give everyone the freedom to find their happy place", Landal aims for further international growth and is committed to creating a better environment. Thanks to an active sustainability policy, the parks are Green Key certified. Together with their 5,200 colleagues at all destinations and offices, they ensure that every guest finds their happy place at Landal.
At Landal, they act according to four core values: "Feel at home", "Together as one", "Discover your nature" and "Focus on what matters". These values shape both the culture and the brand, ensuring that guests, colleagues and partners always feel at home and welcome. Landal creates a safe and trusted environment where everyone supports each other, encourages curiosity and prioritises what really matters, such as a sustainable future and personal happiness. More information at landal.com.
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