Landal appoints Boukje Taphoorn as Chief Marketing and Digital Product Officer

Landal strengthens its commercial leadership with two new dedicated executive roles: a Chief Marketing and Digital Product Officer and a Chief Revenue Officer.
Boukje Taphoorn joins Landal's Executive Team as Chief Marketing and Digital Product Officer
Marleen van de Pol joins the Executive Team as Chief Revenue Officer

Amsterdam, Monday 15 June 2026 — Landal today announces the appointment of Boukje Taphoorn as Chief Marketing and Digital Product Officer (CMPO) and Marleen van de Pol as Chief Revenue Officer (CRO).

The appointment is part of a strengthening of Landal's commercial leadership structure. Both appointments reflect the growing strategic importance of these disciplines as Landal continues to grow across Europe.

Boukje Taphoorn

Boukje Taphoorn brings extensive experience in marketing, digital product and e-commerce. She started her career at Unilever, where she led European brand management for major brands from London. She then moved to creative agency wieden+kennedy and later to Google, where she was a member of the Benelux Board and led full-funnel marketing for iconic brands across FMCG, automotive and consumer electronics. Most recently, she was Chief Marketing and Sustainability Officer at bol, where she led the teams responsible for marketing, digital product, UX, ESG and Partner & Customer success, helping to build bol into the largest e-commerce platform in the Netherlands.

Martin Jermiin, CEO of Landal, comments: "Boukje brings a rare combination of brand depth, digital precision and commercial leadership. Her appointment reflects our ambition to raise the bar on how we connect with our guests and grow our presence in the market. I look forward to working with her."

Boukje Taphoorn adds: "Landal is a brand with real purpose and a strong connection to people and nature. I am excited to join a company that is building something meaningful and to help accelerate its commercial ambitions across Europe."

Marleen van de Pol

Alongside Boukje's appointment, Marleen van de Pol joins the Executive Team as Chief Revenue Officer, responsible for Revenue Management and Sales. Marleen brings over 18 years of experience at Air France-KLM, where she held leadership roles across Pricing and Revenue Management, Customer Experience and Network Planning. Since joining Landal, she has led Revenue Management and Sales and built a strong track record in commercial performance. She brings the analytical rigour, the commercial instinct and the leadership experience this role demands. Her appointment to the Executive Team reflects the growing strategic importance of revenue management within Landal's commercial organisation.

About Landal

Landal is the new brand resulting from the merger of Roompot and Landal GreenParks. It is a leader in wide ranging holidays and accommodations in Europe. As a professional and innovative host, Landal offers every guest unforgettable holiday experiences in more than 22,500 highly varied accommodations at more than 200 beautiful holiday locations in eight countries.

With a great diversity of destinations, accommodation types and holiday options, Landal offers something special to suit every preference and budget, from beach houses to designer villas, and from glamping to beautiful lodges and luxury chalets. This gives the annual 6 million guests an unprecedented number of holiday options, and in all seasons.

Driven by the purpose ‘We give everyone the freedom to find their happy place’, Landal aims for further international growth and is committed to creating a better environment. Thanks to an active sustainability policy, the parks are Green Key certified. Together with their 5,200 colleagues at all destinations and offices, they ensure that every guest finds their ‘Happy place’ at Landal.

At Landal, they act according to four core values: ‘Feel at home’, ‘Together as one’, ‘Discover your nature’ and ‘Focus on what matters’. These values shape both the culture and the brand, ensuring that guests, colleagues and partners always feel at home and welcome. Landal creates a safe and trusted environment where everyone supports each other, encourages curiosity and prioritises what really matters, such as a sustainable future and personal happiness. More information at landal.com.