Accelerated growth the target for Landal in the UK as new MD joins business

[05.02.26] – [UK]: Landal has underlined its commitment to accelerated growth with the appointment of a new managing director to lead its UK business.

Jeremy Hipkiss, an experienced commercial leader in the leisure, real estate and construction sectors, says the UK is a priority growth market for the premium lodge resort operator and presents significant opportunities to expand its portfolio over the next few years.

The Netherlands-based business has seen its UK park count rise from two to 25 since 2017, but Hipkiss says there’s more to come.

“I’m delighted to have joined Landal UK at such an exciting time for the business. The brand has always set the benchmark for premium holiday experiences across the UK and Europe and now we’re looking to shape the next generation of resorts driven by innovation, inspired by nature, and designed to keep our guests coming back for more.

“The market is ready for a new brand leader and we have everything we need to attract strategic partners looking to benefit from our unique end-to-end support, including private landowners and entrepreneurs, as well as new market entrants looking to build new resorts.”

Landal’s continuing commitment to UK portfolio growth comes at a time when the business is investing more in guest experience and brand marketing than ever before.

Hipkiss joins Landal following a 15-year stint at the UK’s largest housebuilder, Barratt Developments, where he was most recently group customer and change director. Prior to that he was marketing director at managed pubs operator The Sprit Group.

Doris Slegtenhorst, Chief Development Officer, says “Jeremy brings a rare combination of commercial, operational and development experience. This makes him well suited to lead the UK organisation in its next phase, supported by a strong team and our head office in Amsterdam.”

Hipkiss succeeds former Landal UK managing director, Paul Hardingham who left the business at the end of last year.

Jeremy Hipkiss - Managing Director of Landal in the UK

About Landal

Landal is the new brand resulting from the merger of Roompot and Landal GreenParks. It is a leader in wide ranging holidays and accommodations in Europe. As a professional and innovative host, Landal offers every guest unforgettable holiday experiences in more than 23,000 highly varied accommodations at more than 260 beautiful holiday locations in 9 countries.

With a great diversity of destinations, accommodation types and holiday options, Landal offers something special to suit every preference and budget, from beach houses to designer villas, and from glamping to beautiful lodges and luxury chalets. This gives the annual 6 million guests an unprecedented number of holiday options, and in all seasons.

Driven by the purpose "We give everyone the freedom to find their happy place", Landal aims for further international growth and is committed to creating a better environment. Thanks to an active sustainability policy, the parks are Green Key certified. Together with their 5,200 colleagues at all destinations and offices, they ensure that every guest finds their happy place at Landal.

At Landal, they act according to four core values: "Feel at home", "Together as one", "Discover your nature" and "Focus on what matters". These values shape both the culture and the brand, ensuring that guests, colleagues and partners always feel at home and welcome. Landal creates a safe and trusted environment where everyone supports each other, encourages curiosity and prioritises what really matters, such as a sustainable future and personal happiness. More information at landal.com.