{
    "title": "Landal nomme Boukje Taphoorn au poste de Chief Marketing and Digital Product Officer",
    "modified_at": "2026-06-15 14:00:04",
    "published_at": "2026-06-15 14:00:00",
    "url": "https://news.landal.com/landal-nomme-boukje-taphoorn-au-poste-de-chief-marketing-and-digital-product-officer-oggeu4",
    "short_url": "http://prez.ly/MJId",
    "culture": "fr_BE",
    "language": "FR",
    "slug": "landal-nomme-boukje-taphoorn-au-poste-de-chief-marketing-and-digital-product-officer-oggeu4",
    "body": "<ul class=\"release-content-list release-content-list--bulleted release-content-list--align-inherit\"><li><span><strong>Landal renforce son leadership commercial avec deux nouveaux postes d&eacute;di&eacute;s : Chief Marketing and Digital Product Officer et Chief Revenue Officer.</strong> </span></li><li><span><strong>Boukje Taphoorn int&egrave;gre l&rsquo;Executive Team de Landal en tant que Chief Marketing and Digital Product Officer</strong> </span></li><li><span><strong>Marleen van de Pol int&egrave;gre l&rsquo;Executive Team en tant que Chief Revenue Officer</strong> </span></li></ul><p style=\"text-align: left\"><strong>Amsterdam, le lundi 15 juin 2026 &mdash; Landal annonce aujourd&rsquo;hui la nomination de Boukje Taphoorn au poste de Chief Marketing and Digital Product Officer (CMPO) et de Marleen van de Pol au poste de Chief Revenue Officer (CRO).</strong> </p><p style=\"text-align: left\">Ces nominations s&rsquo;inscrivent dans un renforcement de la structure de direction commerciale de Landal. Elles refl&egrave;tent l&rsquo;importance strat&eacute;gique croissante de ces disciplines, tandis que Landal poursuit sa croissance en Europe. </p><h4 id=\"boukje-taphoorn\" style=\"text-align: left\">Boukje Taphoorn </h4><p style=\"text-align: left\">Boukje Taphoorn apporte une solide exp&eacute;rience en marketing, produit digital et e-commerce. Elle a d&eacute;but&eacute; sa carri&egrave;re chez Unilever, o&ugrave; elle pilotait depuis Londres la gestion europ&eacute;enne de grandes marques. Elle a ensuite rejoint l&rsquo;agence cr&eacute;ative wieden+kennedy, puis Google, o&ugrave; elle si&eacute;geait au Benelux Board et pilotait le marketing full-funnel pour des marques iconiques dans les secteurs FMCG, automobile et &eacute;lectronique grand public. Plus r&eacute;cemment, elle &eacute;tait Chief Marketing and Sustainability Officer chez bol, o&ugrave; elle dirigeait les &eacute;quipes responsables du marketing, du produit digital, de l&rsquo;UX, de l&rsquo;ESG ainsi que du Partner &amp; Customer success, contribuant &agrave; faire de bol la plus grande plateforme d&rsquo;e-commerce des Pays-Bas. </p><p style=\"text-align: left\">Martin Jermiin, CEO de Landal, d&eacute;clare : &laquo;<em>Boukje apporte une combinaison rare de profondeur en branding, de pr&eacute;cision digitale et de leadership commercial. Sa nomination refl&egrave;te notre ambition d&rsquo;&eacute;lever le niveau dans notre fa&ccedil;on de nous connecter avec nos clients et de renforcer notre pr&eacute;sence sur le march&eacute;. J&rsquo;ai h&acirc;te de travailler avec elle.</em>&raquo; </p><p style=\"text-align: left\">Boukje Taphoorn ajoute : &laquo;<em>Landal est une marque port&eacute;e par une v&eacute;ritable raison d&rsquo;&ecirc;tre et un lien fort avec les gens et la nature. Je suis enthousiasm&eacute;e &agrave; l&rsquo;id&eacute;e de rejoindre une entreprise qui construit quelque chose de porteur de sens et d&rsquo;aider &agrave; acc&eacute;l&eacute;rer ses ambitions commerciales en Europe.</em>&raquo;</p>\n    <figure\n        class=\"release-content-image release-content-image--contained release-content-image--align-center\"\n        data-component=\"image-zoom-popup\"\n        data-image-zoom-popup-selector=\".release-content-image__image\"\n        data-image-zoom-popup-i18n=\"data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0=\"\n        data-image-zoom-popup-tracking-views-event=\"Story Image View\"\n        data-image-zoom-popup-tracking-download-event=\"Story Image Download\"\n        data-image-zoom-popup-placement=\"content\"\n    >\n        <div class=\"image-thumbnail-rollover\" style=\"width: 53.89%\">\n            <img\n                src=\"https://cdn.uc.assets.prezly.com/684fb020-db0a-4801-9d06-d02c6df4d165/-/crop/716x802/0,166/-/preview/-/format/auto/\"\n                                class=\"release-content-image__image image-thumbnail-rollover__image\"\n                data-description=\"Boukje Taphoorn\"\n                id=\"image-684fb020-db0a-4801-9d06-d02c6df4d165\"\n                data-id=\"684fb020-db0a-4801-9d06-d02c6df4d165\"\n                data-original=\"https://cdn.uc.assets.prezly.com/684fb020-db0a-4801-9d06-d02c6df4d165/-/crop/716x802/0,166/-/preview/-/inline/no/Boukje+Taphoorn.PNG\"\n                data-mfp-src=\"https://cdn.uc.assets.prezly.com/684fb020-db0a-4801-9d06-d02c6df4d165/-/crop/716x802/0,166/-/preview/-/format/auto/\"\n                alt=\"Boukje Taphoorn\"\n            />\n            <div class=\"image-thumbnail-rollover__caption\">\n                <svg class=\"icon icon-expand image-thumbnail-rollover__caption-icon\">\n                <use xlink:href=\"#icon-expand\"></use>\n            </svg>            </div>\n        </div>\n\n        <figcaption class=\"release-content-image__caption\">Boukje Taphoorn</figcaption>\n    </figure>\n<h4 id=\"marleen-van-de-pol\" style=\"text-align: left\">Marleen van de Pol </h4><p style=\"text-align: left\">Parall&egrave;lement &agrave; la nomination de Boukje, Marleen van de Pol int&egrave;gre l&rsquo;Executive Team en tant que Chief Revenue Officer, responsable du Revenue Management et des ventes. Marleen apporte plus de 18 ans d&rsquo;exp&eacute;rience chez Air France-KLM, o&ugrave; elle a occup&eacute; des postes de direction dans les domaines du Pricing et Revenue Management, de l&rsquo;exp&eacute;rience client et de la planification r&eacute;seau. Depuis son arriv&eacute;e chez Landal, elle dirige le Revenue Management et les ventes et a construit un solide bilan en mati&egrave;re de performance commerciale. Elle apporte la rigueur analytique, l&rsquo;instinct commercial et l&rsquo;exp&eacute;rience manag&eacute;riale que ce poste exige. Sa nomination au sein de l&rsquo;Executive Team refl&egrave;te l&rsquo;importance strat&eacute;gique croissante du revenue management au sein de l&rsquo;organisation commerciale de Landal. </p><p>&nbsp;</p>\n    <figure\n        class=\"release-content-image release-content-image--contained release-content-image--align-center\"\n        data-component=\"image-zoom-popup\"\n        data-image-zoom-popup-selector=\".release-content-image__image\"\n        data-image-zoom-popup-i18n=\"data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0=\"\n        data-image-zoom-popup-tracking-views-event=\"Story Image View\"\n        data-image-zoom-popup-tracking-download-event=\"Story Image Download\"\n        data-image-zoom-popup-placement=\"content\"\n    >\n        <div class=\"image-thumbnail-rollover\" style=\"width: 45.14%\">\n            <img\n                src=\"https://cdn.uc.assets.prezly.com/7f9194d2-8d6a-4662-9efc-b75d6212b65d/-/crop/1023x1191/0,204/-/preview/-/format/auto/\"\n                                class=\"release-content-image__image image-thumbnail-rollover__image\"\n                data-description=\"Marleen van de Pol\"\n                id=\"image-7f9194d2-8d6a-4662-9efc-b75d6212b65d\"\n                data-id=\"7f9194d2-8d6a-4662-9efc-b75d6212b65d\"\n                data-original=\"https://cdn.uc.assets.prezly.com/7f9194d2-8d6a-4662-9efc-b75d6212b65d/-/crop/1023x1191/0,204/-/preview/-/inline/no/Marleen+van+de+Pol.PNG\"\n                data-mfp-src=\"https://cdn.uc.assets.prezly.com/7f9194d2-8d6a-4662-9efc-b75d6212b65d/-/crop/1023x1191/0,204/-/preview/-/format/auto/\"\n                alt=\"Marleen van de Pol\"\n            />\n            <div class=\"image-thumbnail-rollover__caption\">\n                <svg class=\"icon icon-expand image-thumbnail-rollover__caption-icon\">\n                <use xlink:href=\"#icon-expand\"></use>\n            </svg>            </div>\n        </div>\n\n        <figcaption class=\"release-content-image__caption\">Marleen van de Pol</figcaption>\n    </figure>\n<h3 id=\"a-propos-de-landal\" >&Agrave; propos de Landal</h3><p>Landal est la nouvelle marque issue de la fusion de Roompot et de Landal GreenParks. C&#039;est un leader dans le domaine des vacances et des h&eacute;bergements polyvalents en Europe. En tant qu&#039;h&ocirc;tes experts et innovants, Landal offre &agrave; chaque h&ocirc;te des exp&eacute;riences de vacances inoubliables dans plus de 22 500 h&eacute;bergements tr&egrave;s vari&eacute;s sur plus de 200 magnifiques sites de vacances dans 8 pays.</p><p>Avec une grande vari&eacute;t&eacute; de destinations, de types d&#039;h&eacute;bergement et de possibilit&eacute;s de vacances, Landal offre quelque chose de sp&eacute;cial pour toutes les envies et tous les budgets, des maisons de plage aux villas design et du glamping aux chalets de luxe. Les six millions d&#039;h&ocirc;tes disposent ainsi d&#039;un nombre in&eacute;gal&eacute; de possibilit&eacute;s de vacances en toutes saisons.<br>\u200b<br>\u200bAnim&eacute; par l&#039;objectif &lsquo;We give everyone the freedom to find their happy place&rsquo;, Landal vise &agrave; poursuivre sa croissance internationale et s&#039;engage &agrave; cr&eacute;er un meilleur environnement. Gr&acirc;ce &agrave; une politique active de d&eacute;veloppement durable, les parcs sont certifi&eacute;s Green Key. Avec leurs 5200 coll&egrave;gues r&eacute;partis dans toutes les destinations et tous les bureaux, ils veillent &agrave; ce que chaque client trouve &lsquo;Happy Place&rsquo; chez Landal.<br>\u200b<br>\u200bChez Landal, ils agissent selon quatre valeurs fondamentales : &lsquo;Feel at home&rsquo;, &lsquo;Together as one&rsquo;, &lsquo;Discover your nature&rsquo; et &lsquo;Focus on what matters&rsquo;. Ces valeurs fa&ccedil;onnent &agrave; la fois la culture et la marque, garantissant que les h&ocirc;tes, les coll&egrave;gues et les partenaires se sentent toujours chez eux et bienvenus. Landal cr&eacute;e un environnement s&ucirc;r et fiable o&ugrave; chacun se soutient mutuellement, encourage la curiosit&eacute; et donne la priorit&eacute; &agrave; ce qui compte vraiment, comme un avenir durable et le bonheur personnel. Plus d&#039;informations sur <a href=\"http://www.landal.com\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>landal.com</strong></a>.</p><div class=\"release-content-contact\" id=\"contact-abdb9757-9e84-4a81-84e8-6d4ce4ae595b\">\n    <div class=\"release-content-contact__avatar\"><img src=\"https://cdn.uc.assets.prezly.com/63469f55-a51c-4735-abb8-92c5c2c168a1/-/crop/1262x1262/0,116/-/preview/-/scale_crop/128x128/center/-/format/auto/\" alt=\"Baptiste van Outryve\" class=\"release-content-contact__avatar-image\" /></div>\n    <div class=\"release-content-contact__details\">\n        <strong class=\"release-content-contact__name\">Baptiste van Outryve</strong>\n        <em class=\"release-content-contact__description\">Head of PR &amp; Corporate Communication, Landal</em>\n        <ul class=\"release-content-contact__details-list\"><li class=\"release-content-contact__details-list-item\"><a href=\"mailto:baptiste.vanoutryve@landal.com\"  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target=\"_blank\" rel=\"noopener noreferrer\" class=\"release-content-contact__details-list-item-link\" title=\"linkedin.com/in/baptistevanoutryve\"><svg class=\"icon icon-browser release-content-contact__details-list-item-icon\">\n                <use xlink:href=\"#icon-browser\"></use>\n            </svg>linkedin.com/in/baptistevanoutryve</a></li></ul>\n    </div>\n</div><div\n    id='gallery-9efe1f65-34e3-4944-9814-40754a3d6d01'\n    class='release-content-gallery release-content-gallery--layout-contained'\n    data-component='chromatic-gallery,image-zoom-popup'\n    data-chromatic-gallery-padding='S'\n    data-chromatic-gallery-thumbnail-size='M'\n    data-chromatic-gallery-captions='data:application/json,true'\n    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